Members of the Dutch chapter will "participate in the core programme of activity undertaken by the ASAP".

Peter Heule, chairman of the ASAP Netherlands and CEO of the Short Stay Group in Amsterdam, said: "It is great to see how the serviced apartment sector has evolved over the past few years. I have seen first-hand some exciting developments across Europe and as a result The Netherlands has become the first overseas chapter of the ASAP. We aspire to be at the forefront of these developments and become a global business hub. To achieve one collaboration across Europe, it is key to bring together serviced apartment providers who share information so that we can learn from each other, set equal standards and share best practice across the board.'

James Foice, CEO of ASAP said: "The Netherlands is rapidly emerging as a very strong growth centre for the serviced apartment sector with Amsterdam at the forefront of new developments and there has been so much interest in the work of the ASAP from key operators in the Netherlands that we have decided that the best way forward is for us to formalise our partnership by establishing an overseas chapter of our Association in Holland. I am particularly delighted that our sector-leading global Quality Accreditation Programme - such a key differentiator for our sector - is proving to be the single most significant benefit we can offer to all the members of ASAP Netherlands.

The new partnership will be formally launched at an event in Amsterdam at The Heineken Experience on Thursday 19 October when James Foice and Peter Heule will welcome all the members of the Dutch chapter.

The announcement comes hot on the heels of Serviced Apartment News' launch of Serviced Apartment Summit Europe Recharge, which is taking place at Zoku Amsterdam on January 23 and 24. Peter Heule will be speaking at Recharge, which is sponsored by Yays/Short Stay Group, and delegates will be touring a Yays property as one of many social and networking events on the Recharge agenda.