The six apartments, ranging from one to three bedrooms, are housed in a period conversion in a quiet cul-de-sac. Soho, Oxford Circus, and Goodge Street are all a five-minute walk away, with the Crossrail at Bond Street and Tottenham Court Road a 10 minute walk away.

Urban Stay says the Oxford Circus Apartments are "the best addition to the brand. Due to its very quiet yet exceptionally central location Urban Stay ́s Oxford Circus Apartments will suit both the leisure and business traveller equally. The apartments are very spacious and bright, and boast wooden flooring throughout. The finishing of the apartments has been completed to the absolute highest standards. Each apartment benefits from large designer kitchens with kitchen islands, Miele appliances, dishwashers and built-in washer dryers."

Features include large flat screen TVs, double sofa beds, high speed Wifi, air conditioning, underfloor heating, key pad entry, 24/7 self check-in and CCTV security in all common areas. Two of the six apartments have private access to an enclosed patio with seating.

James Swift, Urban Stay's director of business development and operations, said: "We ́re very excited to add this property to the Urban Stay brand. New developments in key London locations are difficult to come by, especially at the standards we require. We ́re convinced Urban Stay ́s Oxford Circus Apartments will become our flagship apartments in London for a long time to come."

Jenny Dreiling, Urban Stay's director of finance and marketing, added: "We recently took a break in our growth in order to redesign and strengthen our internal processes. However, we were looking forward to growing our portfolio in 2018 again. We ́re now extremely pleased to start the year with such a fantastic new addition to Urban Stay! Oxford Circus Apartments tick every single box for us and our clients and we ́re very excited to launch this property."

Following this acquisition Urban Stay now operates 69 serviced apartments in central London under direct management. Urban Stay, which has its headquarters in London, was founded four years ago and recently won the Best Operator 51 to 200 units category in the 2018 Serviced Apartment Awards.