Yays is a new travel and stay concept that reroutes urban tourism.

Yays offers comfortable concierged boutique apartments in historical and industrial buildings, restored with respect and love for the neigbourhood, hosted by a concierge recruited from the local area to give that extra personal touch and information, to make guests feel at home instantly. Yays makes visitors feel like a resident. Yays buildings are situated in vivid quarters, outside the touristic city centre where there is an opportunity for the creation of a high degree of interaction with the particular quarter, its residents and local businesses. Yays enables the opportunity to unlock the hidden treasures of a city neighbourhood. In 2015 Yays opened three buildings in Amsterdam; Yays Bickersgracht, Yays Oostenburgergracht and Yays Zoutkeetsgracht, with a combined offering of more than 100 apartments. In Spring 2017 Yays will open its first building in Barcelona, situated in the lovely Sagrera neighbourhood offering another 30 concierged boutique apartments!

#unlocktheneighbourhood

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This is all a rather new industry to me but I really enjoyed hearing about the perception of changes, particularly in the short-term rental, “end of alternative” debate. It was also exciting to see people blurring the lines with regards to serviced apartments and aparthotels in Paul Rands’ talk. My favourite part though was listening to the Brexit debate and seeing people put their views on the table.

Will Smith, Plum Guide, 2019

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