Yays is a new travel and stay concept that reroutes urban tourism.

Yays offers comfortable concierged boutique apartments in historical and industrial buildings, restored with respect and love for the neigbourhood, hosted by a concierge recruited from the local area to give that extra personal touch and information, to make guests feel at home instantly. Yays makes visitors feel like a resident. Yays buildings are situated in vivid quarters, outside the touristic city centre where there is an opportunity for the creation of a high degree of interaction with the particular quarter, its residents and local businesses. Yays enables the opportunity to unlock the hidden treasures of a city neighbourhood. In 2015 Yays opened three buildings in Amsterdam; Yays Bickersgracht, Yays Oostenburgergracht and Yays Zoutkeetsgracht, with a combined offering of more than 100 apartments. In Spring 2017 Yays will open its first building in Barcelona, situated in the lovely Sagrera neighbourhood offering another 30 concierged boutique apartments!

#unlocktheneighbourhood

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It was my first time coming across to Europe and getting involved with such a strong serviced apartment community, which was very exciting. I got some really positive feedback from everyone and someone even offered to buy me a coffee when I said I’d come all the way from Japan!

Setsuko Fujiwara, Space Design, 2019

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